It is a presentation on the CSR initiatives taken up by AMUL Please note that the presentation (ppt) does not contain the initiatives in detail. Csr of amul. 1. By AA AAKANKSH BHOIR (06) RAMESH MOOPANAR (32) RITESH SHINDE (42) N NITESH SRIVASTAVA (47) ANKIT. Corporate social responsibility (CSR) has been defined as the commitment of business to contribute to sustainable economic development.

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Blood donation camps are organized regularly in rural areas through Village Dairy Co-operative Societies. This wmul has motivated greatly children to excel in their studies and spread education in rural areas.

The GCMMF realised that it was a corporate social responsibility to strengthen the core business processes of its distributors so as to keep them in mainstream business and compete with amu, with formal training in management.

Financial Responsibility We are seeing an unprecedented level of government programs and initiatives designed to drive corporate decision-making within markets that include manufacturing, construction, etc.

CSR Initiatives

Every business organisation follows the same principle. Evolution of an organisational system has ensured that the corporate social responsibility towards the primary milk producers, village and the ecological balance is fulfilled.

The primary village dairy co-operative societies operate every morning and evening for the village farmers. The state level apex body of dairy farmers in Gujarat gave a serious thought in this direction and discovered a novel idea for giving back to nature. The plant today manufactures following products: The milk processing capacity of the union is 25 lakh litre per day.

In an era of global warming, Amul amil contributing its share in making Gujarat lush green. The Auditorium is used for screening of documentaries, interaction with guests, workshops, seminars and other programmes.

Their relentless effort in improving their socio-economic conditions ultimately brought their working as a model for dairy development programme in our country — popularly known as Anand Pattern.

The generic market is characterized by an interchangeability of products. The advantages of doing so through an effective CSR program, such csg building brand recognition, realizing increased sales and fostering trust with employees and community, can be achieved as a win-win in almost all situations.

Many national and multinational firms are booming in various developing countries. This was just the beginning. Most businesses would certainly flounder in not being able to achieve at least one or many of those expectations. Third tier is the state level co-operative – the Gujarat Co-operative Milk Marketing Federation GCMMF responsible for national and international marketing of milk and milk products produced and sold to it.


To improve the credibility and trustworthiness of the managers it is important they perform consistently and accurately every time and at all times. Maximizing farmer profit and productivity through cooperative effort is the hallmark of the Anand Pattern. While the breeding programme was initiated as back as in with two Surti bulls from the Kanjari village of Kaira district, visionaries like Dr Kurien, Father of White Revolution in India, realized that without a scientific and professional approach in management of breeding and animal health care development cannot take place.

Every year the outstanding children are identified from the villages and scholarships are provided to fulfill their dream of achieving academic excellence.

But the benefits that accrue to mankind when a tree is planted cannot be measured in money and is priceless. The structure of salary and perquisites is altogether different.

Corporate Social Responsibility, The Amul Way

Continuous follow up were taken from the member unions about the status of activities planned for the programme. Click here to sign up. The Three Tier Structure: It is by far the largest category within the rating system, and emphasizes the combination aul energy performance and renewable energy, which has shown can lower costs by up to 50percent in the first year alone.

Based on this report, viability and procurement of milk, the first general body meeting of the society is convened to decide or pass resolutions on the following:. The Government of India Ministry of Community Development and Cooperation propose to organize very shortly a National Federation of Dairy Cooperatives with head quarters at Anand, so that with support of technical experts of the Kaira Union at vigorous programme for establishing dairy cooperatives in the country could be taken up.

The dedicated service of Amul to the live stock of farmers have made its milk procurement area almost free from diseases thereby helped greatly in augmenting milk production and better return to farmers reducing their dependency on the seasonal crops for the livelihood.

Each member’s milk is tested for quality with payments based on the percentage of fat and SNF. Hope has kindled in landless labourers without employment that they do not have to migrate to cities in search of an income.


In this way, the milk producers of Gujarat are ushering in a silent revolution of greening Gujarat.

Corporate Social Responsibility, The Amul Way

First tree plantation programme 15th August, was carried out on “one member, One tree” basis. This programme aims at exposing producer members to various facets of dairy operations to keep them informed and aware of the development and adopt to good management practices in production of milk.

When 3 million dairy farmers of Gujarat have planted more than Before the GCMMF closes its financial accounts the co-operatives are paid price difference, the amount between the interim price and the final price. They cwr proud that they are participants in development of rural society and thus in nation building.

Under Operation Flood the entire institutional infrastructure set up at the village amhl, the district level and the state level is owned and operated by the farmers themselves.

They are expected to be courteous, frie-ndly, respectful, and considerate to the customer. There are more than 11, co-operatives in villages of Gujarat.

CSR Initiatives

At that time, only liters of milk per day was being handled. We at Amul believe that the sound education of its youth is the foundation of every state. Various training programmes, especially on quality management system, good management practises in animal husbandry are imparted on continuous basis to member producers, dairy co-operative personnel and personnel at dairy plants.

Amul has made a trend in donating blood to the society.

It organizes various training programmes based on the need and a few of these are as follows:. The GCMMF is managed by the board democratically elected by and from amongst the chairmen of the district co-operatives. I am requesting Shri S. What is the importance of corporate social responsibility? Amul became the world’s largest vegetarian cheese and the largest pouched-milk brand. Since men are the basis for achieving the CSR, the GCMMF lays emp-hasis on their development into competent, courteous, credible, reliable, responsive communicators and performers.

So far, under aul schemes, thousands of farmers are covered to increase the cattle holding size from small to medium size.